Build Confidence and Take Charge of Your Life During Times of Big Change.
Your Reinvention Begins Now.
I’m going to make a few educated guesses about you…
You are a late bloomer who is waking up to what she really wants in midlife (in relationships, career, or personal growth).
You are an achiever whose perfectionism comes out in overpreparation, overthinking, and analysis paralysis.
You have a spiritual side and want to develop your intuition to make more aligned decisions with your values.
You are sick of the passivity or creative repression that’s holding back your highest gifts and capacities.
You want to develop your individuality more than you long to fit the mold of what other women are doing or thinking.
You desire the confidence secrets older women have who feel comfortable and loved in their own skin.
If this sounds like you, welcome home. This is where it all begins.
And if you’d like to meet me — Lauren Ruef, writer and fellow late bloomer —read on. I’m a life coach and former journalist who teaches women the power of the pivot. I give my clients practical footholds for sustainable confidence. I prefer to disclose my controversial opinions upfront. Aging isn’t as scary as women are being told. Confidence isn’t “fake-it-till-you-make it”. And meaningful risks make up for lack of 'know-how’.
The content I use in my coaching is adapted from a decade of reading and writing leadership books as a ghostwriter for CEOs and life coaches. During this time, I also ghostwrote a monthly column for Forbes Leadership Council. After many stops and starts as a copywriter, I invested my full genius into teaching women all of the things I’ve learned from great leaders, because I want to see us win.
Explore intelligent and practical coaching for self-confidence (that goes beyond the surface level) in my one-on-one coaching program.
“I would like to be known as an intelligent woman, a courageous woman, a loving woman, a woman who teaches by being.”