Build Confidence and Take Charge of Your Life
Your Reinvention Begins Now.
I’m going to make a few educated guesses about you…
You are a late bloomer who is waking up to what she really wants in midlife (in relationships, career, or personal growth).
You are an achiever whose perfectionism comes out in overpreparation, overthinking, and analysis paralysis.
You desire the confidence secrets older women have who feel comfortable and loved in their own skin.
You have a spiritual side and want to develop your intuition to make more aligned decisions with your values.
You are sick of the prison of people-pleasing that’s holding back your highest gifts and capacities.
You want to develop your individuality more than you long to fit the mold of what other women are doing or thinking.
If this sounds like you, welcome.
I’m Lauren Ruef, writer and fellow late bloomer. I’m a life coach and former journalist who teaches women the power of the pivot. I give my clients practical footholds for sustainable confidence. I prefer to disclose my controversial opinions upfront. Aging isn’t as scary as women are being told. Confidence isn’t “fake-it-till-you-make it”. And most likely, behind the things you fear are brilliant moments of growth.
My work is adapted over a decade of reading and writing leadership books as a ghostwriter for CEOs and life coaches. Throughout this time, I also ghostwrote a monthly column for Forbes Leadership Council. After many stops and starts as a copywriter, I invested my full genius into mentoring women because I want to see us win.
Explore my practical coaching solutions (and offerings for writers)
“I would like to be known as an intelligent woman, a courageous woman, a loving woman, a woman who teaches by being.”